It's Not About You

Your responsibility as a coach is to lead your clients in the right direction. What is the right direction? It’s what the client needs. It’s not about projecting knowledge onto someone. Coaching others is not about you. It’s your responsibility to ask your client the right questions to reveal to you and to your client what their needs are. Your second responsibility is to use the information and knowledge you have to solve these problems to create a path for these individuals to get them closer to getting their needs met.
— Paraphrased from Carl Paoli
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Zero to One

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Year 1